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App Store == Application Store or Apple Store? Sheesh!

January 12, 2011

What does the word “app” really mean? Microsoft is challenging the US PTO to reject Apple’s trademark application 🙂 for “App Store” saying that the term is too generic, and similar to say a toy store or a shoe store. TechFlash writes succinctly that Apple’s case is largely based on the contention that “app” is not only short for applications, it is also short for Apple.

Now, that is splitting hair.

March 1, 2011 – Update on court proceedings – What they said: Apple vs. Microsoft on App Store

March 22, 2011 – Now on to Amazon – Apple sues Amazon – citing they’ve “called Amazon 3 times,” but got no response. I guess 3rd time wasn’t a charm either.

Jun 10, 2011 – For those following the saga – Apple slams Amazon’s Android e-store as ‘inferior’

July 7, 2011 – Apple loses bid for injunction against Amazon – Despite denying the injunction, the judge did not agree with Amazon that “app store” is purely generic.

Jan 2, 2012 – Amazon wins (narrow but significant) ruling against Apple – Customers were not misled by Amazon’s use of the term; but ruling does not cover Apple’s trademark infringement claims over Amazon’s Appstore. A trial over that issue is scheduled for August.


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